Building a Better Company Brand to Attract Better Candidates

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In the 21st century, branding means something very different than it did just 20 or 30 years ago. Today, it isn’t enough to buy an ad in the newspaper or have a listing in the yellow pages. Today, the right company brand will depend almost entirely on internet presence, social media, and word of mouth…. Read more »

The Cost of a Bad Hire in Michigan

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Are you prepared for the risk you’re going to take next time you make a job offer? The actual cost of a failed hire goes way beyond just the dollar signs that make up their salary. One bad hire can cost your company business as well as money and destroy the morale of your current… Read more »